Bushwick Ceramics

Image of bushwick ceramics logo on a wooden desk as the sun rises into the studio

About Bushwick:

Bushwick Ceramics is a vibrant Brooklyn-based ceramics studio offering classes for beginners to advanced pottery enthusiasts, as well as workshops and memberships. With a focus on community, creativity, and craftsmanship, the studio offers fully equipped workspaces, expert instruction, and an inviting environment where students can explore wheel throwing, hand-building, and glaze techniques. As both an educational hub and creative space, Bushwick Ceramics has become a go-to destination for locals and visitors seeking hands-on art experiences in New York City.

Screenshot of Bushwick Ceramics Homepage

The Approach:

We began with a comprehensive audit of Bushwick Ceramics’ digital presence, uncovering both technical gaps and missed opportunities. From there, we focused on laying a strong foundation:

  • Business Listings & Maps: Claimed and optimized their profiles on Google Business Profile and Apple Maps, ensuring accurate information and stronger visibility in local search.

  • Schema & Technical SEO: Edited and implemented schema markup, restructured metadata, and rewrote keywords directly into the site’s code for maximum alignment with search engines.

  • Content Strategy: Developed a robust content roadmap that included a blog to capture non-branded search queries, answer community questions, and establish topical authority.

  • Keyword Alignment: Partnered with the Bushwick Ceramics team to identify the core keywords they wanted to dominate, balancing local intent with broader search opportunities.

  • SEO Foundations: Invested in redoing the site’s SEO architecture – everything from navigation and internal linking to alt text and structured content layout.

  • Google Ads Setup: Designed and launched targeted ad campaigns to complement organic efforts, driving immediate traffic to high-value class signups and workshops while collecting data to refine keyword targeting.

By combining technical optimization with a thoughtful content strategy, Surf Savvy transformed Bushwick Ceramics’ online presence into one that mirrors the strength of their local reputation.

Screenshot of a Bushwick Ceramics Google Ad

The Challenge:

With a strong local presence in Brooklyn, Bushwick Ceramics was thriving in the studio but struggling to translate that success into digital visibility. Their Wix site lacked SEO structure, their Google Business Profile and Apple Maps listings were incomplete, and they had no paid search presence. To continue growing, they needed to take their structural SEO to the next level, build a content strategy through blogging, and establish a stronger digital footprint that matched the energy and quality of their in-studio experience.

The Results

Bushwick experienced rapid growth across all key metrics, with results visible almost immediately. Now preparing to launch a third NYC location, the studio continues to scale its presence and expand its community reach.

+265%

+70%

Return on Google Ad Spend

Increase in online revenue

+93%

+92%

Increase in indexed keywords

Increase in bookings

Google search impressions

Average Time Spent on Site

+52%

+68%