Royal Lepage & Miles Lyndan
About Miles
Miles is a Vancouver Island–based realtor known for his community-focused approach and deep expertise in helping homeowners navigate major life transitions—particularly downsizing. With a strong emphasis on education, compassion, and clarity, Miles regularly hosts workshops to support seniors, families, and individuals seeking to simplify their living situations. His work blends local market knowledge with a service-first mindset, making him a trusted resource for clients seeking guidance through the often complex process of selling, moving, and starting a new chapter.
The Challenge
Miles approached Surf Savvy to promote a series of Downsizing workshops while increasing phone inquiries, site traffic, and overall lead flow. His target audience was highly specific, defined by both demographic criteria and narrow geographic boundaries, which required a tailored, precision-focused approach.
The Solution
Surf Savvy developed an integrated paid acquisition strategy designed to meet Miles’ highly targeted goals. We began by mapping the client’s ideal demographic and geographic segments, then structured campaigns in Google Ads and Meta Ads to reach homeowners most likely to engage with Downsizing workshop content.
On the technical side, we resolved tracking limitations with Eventbrite by implementing customized tag configurations and alternative tracking pathways so we could properly measure registrations and optimize spend. We rebuilt the Google Ads account with new audiences, keywords, and conversion tracking, and created a full set of campaign-ready assets (ad copy, creative, and landing flows).
The Results
42,000
Ad Impressions
The campaign drove meaningful traction almost immediately. The multi-channel approach delivered a scalable framework that Miles can now use to promote future workshops, listings, and community-focused events.
600
Landing Page Clicks
x2
Workshop Successes